The marketing sector is constantly changing due to technological innovations. One of the results of such advancement in technology is the podcasts. These are audio shows on different topics that many millions of audiences listen to. The recent statistics on podcast’s popularity are quite impressive. According to research, about 70% to 72% of business owners now are incorporating podcasts into their marketing plans. Giant companies like eBay, General Electric, Microsoft, and others are already having podcast episodes to promote their products. Here are some reasons why podcasts can be a very powerful marketing tool for your business.
Podcasts build a positive brand image
In podcasts, you discuss about your brand in detail without spilling any business secrets. This way the audiences get to know more about your products or services. Advertisements and other forms of marketing can provide limited information about the brand to the prospective audiences. However, through podcast episodes, two-way dialogue helps the consumers understand how the products or services offered by the business can fulfill their needs. As a result, a positive brand image and credibility are created.
Very effective at a low cost
When you go for print advertisements or even online ads, the marketing costs accelerate when you try to reach more people. Also, repeating these advertisements for a longer period cost more money. Running podcast episodes is way cheaper. You can start a podcast session with a smartphone, USB microphone, and headset. You don’t need to be in a studio to record your podcast; you can easily do it at home. One episode of a podcast can reach a wide range of audiences. Making one episode is cheap, and so no matter how many episodes you make the cost won’t be skyrocketing.
Rich information-sharing opportunity
In podcasts, people can ask you anything related to your products, services, or the industry. As a result, podcast episodes cover a range of pertinent topics and provide valuable insights. This experience motivates the audience to buy the product or service.
Podcasts can generate income
If your podcast becomes popular then you can generate income from advertisements and sponsorships. This can be an extra channel to earn money for your business. To transform your podcasts into a money-making instrument, you must come up with excellent content. You must maintain excellent communication with your audiences.
Improve website traffic
If you run the podcast from your website then the traffic will increase. You will have more opportunities to convert customers. High website traffic means your business will be ranked higher in the search engine results pages (SERPs). Eventually, you will notice an impressive growth in customer base.
So start a podcast today for your business if you haven’t yet. You will be surprised by the results this marketing tool can bring. There will be a sharp increase in customer numbers and income by running several podcast episodes.
