A website is vital for any business today to showcase its online and offline presence. Unlike before, people now look for products or services online first before making a purchase decision. Therefore, unless a business has a website, it’s quite difficult to create a good customer base. A website provides the first impression about a company. So, you must come up with a modern web design to attract more visitors.
Hamburger menus for modern web design
You must have seen the long menus that let you select your option directly. However, it takes up a lot of screen space. Now the trend is a condensed menu which keeps the screen clutter-free. Navigation is also easy with this type of menu. The hamburger menu has three horizontal lines that depict a hamburger.
Best quality product image
You must include high-quality images of products on the site to highlight the various features of the products. This helps in quick consumer decision-making. These images can replace many words and give the customers a better understanding of the products.
Feature videos in web design
You can include short videos of products to tell prospective customers how your products can solve their problems. You can also include videos to demonstrate how to use the product. These videos also help in the customer’s decision-making process.
Mobile-friendly Layout
Most people now look for products or services online using their smartphones. Therefore, your website design must be mobile-friendly. This responsive design will give consumers a seamless searching and buying experience. With this design, the texts, images, and user interfaces will be resized according to the type of device you are using.
Web design with white space
The modern websites look very clean with lots of white spaces. You should balance your texts, images, links, and videos with an equal amount of white space. It is a good approach to include some white space after every content on your website.
Speed optimization
Speed optimization is the most challenging aspect of today’s website. As the modern web design includes images and videos, it can be difficult to optimize the speed. You should create a balance between the file size and image quality. For example, JPEG images are better than PNG images even though the latter provides better quality images. This is because your webpage may download at a slow speed if you include all PNG images. As a result, you will lose a lot of potential customers as they will leave your website soon. To optimize the speed of your site you should find a good hosting environment.
Background videos
Adding background videos to your website can attract a lot of viewers. You can reduce other content on your website by replacing them with a background video. These videos let the viewers learn about your business easily without the need to go through long texts.
The web design is constantly changing. You must keep track of the latest trends in web design so that you can incorporate those in your website. The web design elements that you include can affect your SEO ranking. So, there is no window to ignore these modern design trends if you want to stay competitive.
