Streaming live events on social media has become a common phenomenon today. With so many social media users, it’s beneficial for event organizers to cover this event on social media platforms. Social media including Facebook, Instagram, and others have various audience engagement tools like live chat, comments, polls, and others for a more immersive experience. Going live on social media is a wonderful way to connect with the audience. Here are some tips for covering live events on social media platforms.
Find out what the audience wants
You will get the best results from your live coverage if you can address the pain points of the customers properly. The audiences must benefit from watching your event coverage. You should pick only the most important things so that the live streaming doesn’t become too long. In such a case, the audience will leave the event.
Select the live stream option
A company will have different reasons to go live. It can be product launches, product reviews, market trend discussions, brand updates, and other things. You must have different approaches for these various events. Do your research well before streaming these events live. Your objective must be to minimize the chance of any criticism regarding your event from the audience.
Equipment setup for live events on social media
You should have the best equipment setup for providing a top-notch experience to the audiences. Connectivity in live streams is very important. Thus, an excellent internet connection is crucial here. You also need a good video camera, microphones, and lighting for capturing the event live.
Include influencer for live events on social media
Including an influencer or celebrity can get you more audiences for your live streaming. People listen to them and try to follow them. You will get more event coverage by inviting a celebrity or influencer to join your special event.
Create user-generated content for live events
You can add hashtags and other features to your event like hashtags for the live streaming if necessary. You can know what part of the event people are sharing and what they are talking about. This will tell you about the success or failure of your live event coverage.
Host contests or giveaways
Arranging contests and giveaways is a good approach to encourage audiences to view the live event. You can have attractive items as prizes so that the audience stays focused on the event. Giveaways can boost brand image. It also provides an opportunity for prospective customers to try out the new company products.
Promote the live events by creating a buzz
You can promote your event on social media. Mention the time and place of the event so that audiences can set a reminder to watch the live event. By promoting the event you will bring in more audiences to watch the live streaming of your event.
Businesses are taking advantage of social media live streaming to connect to prospective customers at a personal level. This increases the chance of conversion. If you haven’t tried covering live events on social media, then it’s high time you do so. It will contribute to the growth of your customer base and revenue.
