Introducing gift cards is a unique way to promote your E-commerce store. You can stay ahead of the competition by offering these special cards to new and existing customers. These cards also boost your income and help to add more customers to your database. With various apps available, it’s very easy to create these for your store.
Apps to use
You can create these cards using the Shopify app or other third-party apps. For using the Shopify app you first need to login to your Shopify account. Then go to Product -> Gift Cards -> Create Gift Card section. You will get access to the various card features to create your card. After you enter your business information you can easily create a new gift card for your e-commerce store. If you want to use third-party apps then the choices are huge. ‘Gift Card Factory’, ‘GiftKart’, and ‘Shopkeeper Gift Cards’ are some great options.
Variations of gift cards
There are some variations of these special cards, like the plastic gift card, e-gift cards, and gift certificates. Though they all serve the same purpose, the process of creating them is a bit different. Gift certificates are the easiest to print. All you need is a good template and printer. You can get plenty of templates on Adobe Stock. If you want to make gift cards, then you can use recycled PVC or wood. If you don’t want to use apps for creating these, you can consider using Adobe Illustrator or Adobe InDesign. You also need to make an envelope for your precious card. As you will be using with point-of-sale system, you need a QR code or barcode. These cards are reusable, unlike the gift certificates. You can keep track of your amount used and balances remaining. E-gift card is a greener option. You can redeem it when shopping online.
Elements to include in gift cards
You need to put some specific information on the special cards. Make sure that the color and font match with that of your other marketing materials. Brand consistency is necessary in this case. Information that you must include are logo, name, specific offer, expiry date, amount, terms and conditions, and other things.
These cards can create a brand identity. It is a great marketing tactic to spread the word about your business within a short time. You can create these cards for different occasions like Christmas. It will give you the seasonal boost in sales you need every year. You should offer gift cards of various price ranges so that many customers can afford them. You should send notifications of special promotions on your gift card to customers from time to time. It is very useful to provide a guide to help customers understand what they can do with their precious cards. It will encourage them to use the card often.
